New year, new revenue
Successful businesses know an always-on marketing strategy is crucial to attracting and keeping customers. The beginning of the year is ideal time to introduce local radio advertisers to the power of ongoing in-dash marketing with Quu.
Use Quu to open new business, upsell clients, lock in renewals, or close a sponsorship. You’ll stay in the forefront of your client’s minds and help them create greater recall of their messaging all year.
Source: Nielsen campaign effect study, Q3 2016
Opportunities for local radio sellers
Sponsorship and AdSync Quus drive incremental revenue by displaying your client’s message in vehicle dashboards.
It’s easy to monetize the vehicle dashboard while making your local ad campaigns more valuable and effective. From recession-proof businesses to aligning with cultural events, these opportunities are a great place to start.
Cause marketing: bank sponsored walkathon
Seasonal events: music, sports, and festivals
Recession-proof sales: financial and accounting services, pet care
Holiday deals: special sales events throughout the year
School essentials: from kindergarten to college age
Visual Quus drive revenue
Consumer engagement with radio is off the charts when a visual is included on screen.
Combining broadcast and text triggers improved advertising results and builds stronger client and listener relationships.
It’s a win-win-win.
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