What’s new

Make Money Now: Quu Cause Marketing

Oct 3, 2022 | Make Money Now

Quu supercharges cause marketing

The power of cause marketing campaigns

Most businesses try to gain the attention of consumers by promoting product benefits. Cause marketing takes a different approach, appealing to people with emotion.

The push to buy is still clear, but an added incentive leaves consumers feeling they’ve done something good.

Using radio ads in cause marketing drives awareness to a message or social movement. Companies can also share opportunities to donate to charities or non-profits by attending special events or purchasing products.

Source: Capitol Media Strategies

90 percent

Quu strengthens cause marketing campaigns

Using Quu with cause marketing campaigns is easy.

An example: The Hanger store teams up with WQUU to collect warm coats throughout the local area. Throughout the month, The Hanger truck travels to select locations. Listeners are encouraged to visit the truck to exchange gently-worn coats and jackets for a store discount and winter-themed drinks like hot cocoa.

Adding Quus to The Hanger’s radio commercials boosts ad recall by echoing event locations and hashtags.

Cause Marketing Sample 0

Cause marketing campaigns for radio

Quu enhances client and station efforts for all types of cause marketing campaigns.

Message-focused campaigns

Drives awareness to a message about or affiliated with a cause. Informs consumers about local organizations associated with the cause and how they can get involved.

Cause-marketing events

Businesses team up with a radio station for an event to raise awareness and money. Activities like telethons, marathons, and auctions can attract a large audience.

Source: Tech Funnel

Visual Quus for message focused campaigns – Restaurant

Cause Marketing Sample 5

Visual Quus for message focused campaigns – Animal Rescue

Cause Marketing Sample 4

Visual Quus for cause marketing events – Bank

Cause Marketing Sample 3

Visual Quus for cause marketing events – Automotive

Cause Marketing Sample 2

Visual Quus for station marketing events – Grocery Store

Add Quus to programming sponsorships — for example, Special Olympics Hero of the Week, 5K for a cause, disaster relief, coat drives, and more.
Cause Marketing Sample 1

Q4 cause marketing ideas

Here are a few thought-starters for fall-winter cause marketing campaigns.

Safe Halloween


Halloween Safety Month
National Dyslexia Month
Eat Better Together Month
Long-Term Planning Month

Military Family


Military Family Month
Thanksgiving Food Drives
National Alzheimers Disease Month

Cause Marketing


Operation Santa Paws
Made in America Month
World AIDS Awareness Month
Wildlife Conservation Day

Cause Marketing 3 dots

Quu equips you for sales success.

Contact us today to help your clients drive their message home with strong text and image components from Visual Quus.

Share This Post

Latest News

QUU Releases Inaugural 2024 “In-Vehicle Visuals Report”

Real Data on Radio’s Place in America’s 100 Top-Selling New Vehicles Features a Dashboard Scoreboard, Six Key Findings, and Recommendations from Fred Jacobs, Paul Jacobs, Joe D'Angelo, and Mike McVay   Washington D.C. — 4/9/24 — Quu Inc., the trusted industry...

Radio Ink’s Countdown To NAB Show 2024: Quu’s Steve Newberry

Read the original interview on Radio Ink »Radio Ink is counting down to NAB Show 2024 at the Las Vegas Convention Center by having conversations with some of radio’s biggest innovators in the weeks leading up to April 13-17. Today we talk with Steve Newberry, CEO of...

The InFOCUS Podcast: Steve Newberry

Listen to the Infocus Podcast at RBR »By Adam Jacobson March 5, 2024 Making radio a more visual media has been the talk of the industry since CES 2024, and with the 2024 NAB Show coming in just weeks, that conversation continues with QUU CEO Steve Newberry. At QUU,...

Radio Returns To CES 2024 For ‘Cocktails and Conversation’

Read the original story from Radio Ink.  Radio and audio leaders gathered at the Capitol Grille in Las Vegas for what has become an annual CES tradition: Cocktails and Conversation, hosted by Jacobs Media Strategies, Beasley Media Group, Benztown, Quu, Skyview...

Dashboard Tactitional

Read the original story from Jacobs Media. You programmers are either going to love me or curse me for today's post.  For everyone else in and out around the world of broadcast radio, I hope it's an eye-opener about how radio's relationship to the car in general, and...

Reach, Reliability, and New Tech: Positioning Radio For A Crisis

Read the original article at Radio Ink. As Congress prepares to reconvene for fall, they’ll be addressing the AM For Every Vehicle Act. At the heart of the legislation is radio’s role as a safety feature, but as we’ve seen in the Maui wildfires and early start to...