Content Partnership
A breakthrough in radio advertising
Content Partnership
We’re taking radio ads to a new level of engagement with Quu’s innovative Content Partnership.
Opportunity to generate new, long-term revenue
Quu’s groundbreaking new Content Partnership delivers huge reach and listener engagement. For the first time ever, advertiser messages can appear thousands of times on dashboards during station programming. This unique sponsorship has never been available – until now.
The ultimate branding tool for advertisers
Limited number available per station!
2000
minutes of display
time on screen
Join the growing list of companies making money with the Content Partnership
“I’m happy to say we are already making money with Quu’s Content Partnership product. Quu’s technology enhances listening and adds a new viewing experience for our stations. The Quu team has been excellent to work with too. I’m very pleased with how easy it’s been to set up and sell Quu.”
Tony Renda Sr., CEO Renda Broadcasting
Kelly Trask, Owner, 92.7 WXKU
“The Content Partnership is a perfect way to add incremental revenue. This premium inventory is executed seamlessly. The placement of client messages in our most coveted programming, the music, made this one of the most desirable sponsorships available to our advertisers. We sold out before we went live. Even better, there is a waiting list!”
AJ Lurie, Vice President / Market Manager, Beasley Media Group
“The week we launched Quu Advertiser, we were in the middle of a major blizzard. That didn’t stop our team from selling five Content Partnerships right out of the gate – adding $90K a year in new revenue! The Quu team has been great, and we continue to add new dollars with their innovative and engaging products.”
Nancy Odney, COO, Radio FM Fargo
“I am happy to report that we sold out 90% of our Content Partnerships, almost immediately upon launching at the start of 2023! We are currently at 350% of the previous year’s RDS non-spot revenue, with one station position still available to sell, which we expect to close in the next few weeks.”
Scott Springer, General Sales Manager, Audacy
Unmatched, positive listener experience
The Content Partnership appears during talk or, for music stations, in every other song.
How it works
During music or talk programming, station content displays on screen for 90 seconds to ensure a positive listener experience.
Then the advertiser’s visual message appears without interrupting the audio content.
After 30 seconds, the station content display returns.
Premium ad opportunity
Interested in the game-changing Content Partnership?
Let’s talk about what Quu can do for you.
What’s new
AM/FM Radio Boosts Or Replaces Outdoor Ads, With Help From In-Car Visuals.
There’s good news for advertisers having to deal with the limited availability of highway billboards: AM/FM radio can reach the same consumers with in-car display ads showing the same content, while driving lifts in awareness, consideration and action.
Turning Dashboard Visibility Into Real Radio Revenue
For years, radio’s use of metadata—from RDS to HD—has been more theoretical than transformational. But according to Quu CEO Steve Newberry, that era is ending.
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In the week leading up to NAB Show 2026, Radio Ink is bringing back our special series of pre-conference conversations with some of radio’s biggest innovators.