Quantilope study reveals Quu’s visual radio ad displays drove full-funnel impact for six national brands.
Washington D.C. — 6/10/25 — Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, has released a new study conducted by Quantilope that found visual radio ads drove dramatic lifts in awareness, consideration, and consumer action for all of the brands tested. The project utilized Quu’s Content Partnership sponsorship, which is available nationally through the Quu Visual Network (QuuVN).
Key Findings
- Visuals matter: 83% of consumers pay attention to what’s on screen while listening to broadcast radio.
- Full-funnel impact: Visual radio displays resonate strongly with loyal radio audiences, significantly boosting brand metrics across the marketing funnel, including a +89% increase in purchase intent.
- Stronger brand recall: Visual radio ads increased slogan familiarity by +57%.
Visual Radio Ads Drive Sales
Heavy radio listeners exposed to the visual-only Content Partnership sponsorship reported significant gains across key brand metrics: brand familiarity (+50%), favorability (+58%), purchase consideration (+56%), purchase intent (+89%), and brand usage (+64%).
“Combining radio’s most connected and loyal audiences with the power of a Visual Quu on screen generated a huge lift in brand equity for advertisers across the entire marketing funnel,” said Steve Newberry, CEO of Quu. “This study confirms that visuals displayed on dashboard screens move consumers from awareness to action.”
“This research sends a strong message to advertisers, especially national brands, that visuals displayed on the radio dramatically increase purchase consideration, intent, and usage,” said Sam Rogers, EVP of QuuVN. “Brands have a powerful opportunity to supercharge campaigns by adding visual radio ads to their media mix.”
Methodology
The Quantilope study was conducted in March–April 2025 with a sample of 1,219 respondents. It measured the impact of in-dash visual ads for national advertisers in six categories: Retail (Convenience), Consumer Packaged Goods, Insurance, Financial Services, Retail (Automotive Aftermarket), and Quick Service Restaurants.
Using QuuVN’s Content Partnership sponsorship, brand messages appeared on vehicle dashboards across 374 radio stations in 75 U.S. markets. Each brand averaged:
- Over 2,000 minutes of screen time per station during station programming.
- Approximately 4,000 visual ad impressions per station per month.
There was no accompanying commercial audio, ensuring pure visual impact.
For more information on the study or the Content Partnership, visit QuuVN.com or contact Sam Rogers, EVP of QuuVN, at srogers@myquu.com and 301.956.0350.
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About Quu
Quu’s patented technology empowers radio stations to schedule and publish dynamic programming and sales messages on screens. Visual Quus like text, logos, and images engage listeners and generate immediate incremental revenue. With over eight billion Quus delivered annually, Quu is redefining how we see radio. Visit MyQuu.net or QuuVN.com to find out what Quu can do for you.
Media Contact
Suzy Schultz – Suzy@CreativePrism.com