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WCSX ‘Watch & Win’ Giveaway Drives TSL

WCSX ‘Watch & Win’ Giveaway Drives TSL

Detroit's Classic Rock station had a rating increase by using Visual Quus with its Classic Rock Concert Blitz Watch & Win promotion in October 2023. IMPACT:  Using Quus associated with a contest indicates an almost 11% increase in raw meters minute by minute,...

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Dashboard Tactitional

Read the original story from Jacobs Media. You programmers are either going to love me or curse me for today's post.  For everyone else in and out around the world of broadcast radio, I hope it's an eye-opener about how radio's relationship to the car in general, and...

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