The 2022 holiday shopping season is well underway
The holidays are here! Over a quarter of adults are already thinking about and preparing for this year’s festivities, and more than half are already shopping.

Source: Civic Science 2022 Holiday Preview

Shopping habits vary greatly by retail audience
Percent of holiday shoppers who have begun their shopping; Kohl’s leads the pack:

Source: Civic Science 2022 Holiday Preview
Don’t get lost in the holiday shuffle
As consumers anticipate battling price increases this holiday season, deals and promotions are the most crucial factor when deciding where to shop.
Adding Quu to ad campaigns dramatically increases recall of your client’s holiday messages.
Which of the following with be most important to you when deciding where to shop for the holidays this year?

Source: Civic Science 2022 Holiday Preview; 4,351 responses (rebased) weighted by US Adults from 7/22/2022 to 7/24/22 | +2%
Use Visual Quus to make money now from holiday sales.
Here are some thought-starters
Holiday deals


Product availability


Curbside pickup


Holiday festivals


