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Press Releases
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News & Articles
Jacobs Study On Ad Metadata: Think Of Car Dashboard As ‘Mini-Billboard.’
Read the original article on Inside Radio.Jacobs Media Strategies' sneak peek at the results of its study of consumer perceptions of connected car dashboard metadata suggests to-do's – and what to not do – on both the advertising and music sides. For ads, using brand...
Xperi Ups Commitment To ‘Maintaining Radio’s Prominence In The Dashboard.’
Read the original article on Inside Radio. During a year that saw its merger with TiVo, the rollout of DTS AutoStage and the continued growth of HD Radio and all-digital AM, Xperi has doubled down on its mission to keep broadcast radio front-and-center in the...
While In-Car Audio Changes Benefit Drivers – And Advertisers – Radio Remains King Of The Road.
Read the original article on Inside Radio. While automakers and sound designers are working to significantly upgrade the in-car listening experience – including new opportunities for advertisers – the good news is AM/FM still rules when it comes to listening while...
Quu Up The Visual: In-Vehicle ‘Billboards,’ Synched To Radio, Driving Value For Broadcasters.
Read original article on Inside Radio.Nearly 900 radio stations are in various phases of implementing technology that sends visual elements to vehicle dashboards, synchronized with radio commercials and programming. From plugging a Mother’s Day sale for Kohl’s to...
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