Group Deal to Display Synced “Visual Quus” in Vehicles Extends to All Bonneville International Stations and Markets
July 14, 2021
Quu Inc., a pioneer in adding dynamic visuals to radio broadcasts, and Bonneville International, a leader in broadcasting for over 50 years, proudly announces all of Bonneville’s markets, including top local stations in Seattle, Phoenix, Denver, Salt Lake City, Sacramento, and San Francisco, will use Quu’s patented software to publish synced programming and advertiser messages on vehicle dashboards.
These messages, called Visual Quus, boost station and advertiser branding, recall, and retention. Paired with on-air content, Visual Quus offer a better user experience and generate immediate incremental revenue by adding text, logos, and images to on-air advertisements.
“We are pleased to be able to enhance the listening experience of our loyal audiences and to provide better branding for both Bonneville’s brands and those of its advertisers,” said Darrell Brown, President of Bonneville International. “This partnership with Quu across Bonneville’s markets positions us well to take advantage of new opportunities in the automobile and beyond.”
“Bonneville has an impressive heritage of community service and a great reputation for having an authentic relationship with its audience,” said Steve Newberry, CEO of Quu. “We’re pleased to empower all of their stations with Quu as a market differentiator and new tool to stay even more connected with advertisers and listeners.”
Quu’s patented technology empowers radio stations to schedule and publish dynamic programming and sales messages on car dashboards. Local radio stations use “Visual Quus” like text, logos, and images to engage listeners and generate immediate incremental revenue. With over six billion Visual Quus delivered in 2020, Quu makes radio look as good as it sounds.
About Bonneville International Corporation
Bonneville International is an integrated media and marketing solutions company dedicated to building up, connecting, informing and celebrating families and communities. Founded in 1964, Bonneville currently operates radio and TV stations, local websites and other digital distribution assets in six western U.S. markets. Headquartered in Salt Lake City, Bonneville is a subsidiary of Deseret Management Corporation, a for-profit arm of The Church of Jesus Christ of Latter-day Saints.
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