FOR IMMEDIATE RELEASE
September 21, 2021
PHOENIX, Ariz. (September 21, 2021) – Quu Inc., a pioneer in adding dynamic visuals to in-car radio listening, and Skyview Networks, the leading independent broadcast technology, network sales and syndication provider, announced today an innovative partnership to drive reach and revenue growth with Quu’s ad-sync technology. Skyview Networks is responsible for expanding Quu enabled stations across the country through barter inventory options, and beginning January 1, 2022, will offer network radio advertisers exclusive access to Quu’s unique ability to increase consumer’s brand awareness when hearing audio commercials across Quu networks.
“With 80% of the cars on the road today capable of displaying synced text on vehicle dashboards, Quu affiliates across the country are enjoying a dramatic increase in listener engagement and sales,” said Quu’s CEO, Steve Newberry. “Our multi-part partnership with Skyview is an extraordinary game-changer to expand this rapidly-growing footprint and for the first time — just in time for Skyview’s upfront — offer Visual Quus to network radio advertisers.”
Quu’s technology, already implemented in nearly 900 radio stations, syncs in-car “Visual Quus” while audio is playing, improving the listener experience and advertising recall. “We are thrilled to align with Quu to bring its powerful in-dash technology to our vast network of stations,” commented President and COO of Skyview Networks, Steve Jones. “The power of our networks’ weekly impressions combined with Quu’s in-car visuals will deliver our advertisers meaningful ROI.”
“There is a proven 63% boost in awareness when a radio advertisement is paired with a visual! With Quu, our network radio advertisers now can improve their brand’s product awareness and message recall through this unique marketing opportunity exclusively available through Skyview Networks,” added Jeanne-Marie Condo, Executive Vice President of Skyview Networks. Skyview Networks provides advertising agencies a robust lineup of features, influencers and integrations to enhance on-air marketing campaigns. Now, with the addition of Quu’s text, logos and visuals, brands will benefit from increased listener engagement and awareness, further distinguishing Skyview Networks in the network sales marketplace.
For more information on Quu, please visit myquu.net.
To add Quu’s technology to your station, please visit skyviewnetworks.com/quu and for more information on Skyview Networks’ audio sales, syndication, distribution and software solutions, visit skyviewnetworks.com.
Quu’s patented technology empowers radio stations to schedule and publish dynamic programming and sales messages on car dashboards. Local radio stations use “Visual Quus” like text, logos, and images to engage listeners and generate immediate incremental revenue. With over six billion Visual Quus delivered in 2020, Quu makes radio look as good as it sounds.
About Cherry Creek Media
Skyview Networks is a broadcast technology, syndication and national network sales solution company reaching half of all Americans weekly through 9,000 radio station relationships. It provides services to ABC Audio, CBS Audio, Local Radio Networks, Alpha Media USA, JackFM, The Weather Channel, The Associated Press, Hubbard Broadcasting, professional and collegiate sports organizations and two state news networks. Its evolving syndication portfolio also includes The Dana Cortez Show, Nick Cannon Radio, Country Top 40 with Fitz, B-Dub Radio, Carmen’s Calls and Sabado Picante. Founded in 1995, Skyview Networks is based in Scottsdale, Arizona and focuses on providing best-in-class services that include satellite and IP distribution, full network automation, inventory management systems and network audio sales. For more information, visit skyviewnetworks.com and follow @SkyviewNetworks.