Cox Media Group Will Display Synced “Visual Quus” In Vehicles
to Boost Station and Advertiser Branding, Recall, and Retention
Deal Extends to All Cox Media Group Stations and Markets
Washington D.C. — 10/4/21 — Quu Inc., a pioneer in adding dynamic visuals to radio broadcasts, and Cox Media Group, an industry-leading media company, proudly announces all of Cox Media Group’s local stations will use Quu’s patented web-based software to publish synced messages on vehicle dashboards as often as they want.
These messages, called Visual Quus, are paired with station and client on-air content like artist information, local promotions, and ads. Radio stations with Visual Quus offer a better user experience in the car and generate immediate incremental revenue by adding text, logos, and images to on-air advertisements.
“CMG is pleased to continue our partnership with Steve Newberry and the Quu team,” said Zac Morgan, Digital Audience Development Manager at Cox Media Group. “Their powerful technology allows CMG to super-serve our clients and remain competitive in-dash by offering this type of multi-sensory marketing.”
“The opportunity for radio to use Visual Quus as a sales and marketing tool is huge — 80% of the cars on the road today can display text on the dash,” said Steve Newberry, CEO of Quu. “We’re delighted that the innovative team at Cox Media Group has signed on as a long-term partner and look forward to evolving the future of our industry together.”
Quu’s patented technology empowers radio stations to schedule and publish dynamic programming and sales messages on car dashboards. Local radio stations use “Visual Quus” like text, logos, and images to engage listeners and generate immediate incremental revenue. With over six billion Visual Quus delivered in 2020, Quu makes radio look as good as it sounds.
About Cox Media Group
Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. CMG provides valuable local content to diverse audiences in the communities in which it serves. The company’s operations include 54 award-winning radio stations in 10 markets, 33 market-leading television stations in 20 markets, and numerous multi-platform streaming video and digital platforms. Cox Media Group’s portfolio includes affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable independent stations. Additionally, Cox Media Group operates the National Advertising Platform business of CoxReps; and offers a full suite of local and regional advertising services with Local Solutions. For more information about Cox Media Group and its businesses, please visit www.coxmediagroup.com.
Media Contact: Suzy Schultz, Suzy@CreativePrism.com