Here’s how it worked:

• Quus were displayed with the times WCSX gave away tickets.
• Times appeared 4x a day 90 minutes before a song from the artist played.
• The song triggered the contesting call to action.

Key takeaways:

• Integrating Quus led to ratings success.
• Valuable Quus increased listener engagement.
• The promotion caused internal excitement.

While thousands of radio stations drive new revenue with AdSync and sponsorship Quus, Scott believes Quus can drive ratings, too.

“This is the first time we’ve used the vehicle dashboard as a TSL tactic. I have no doubt the contesting we’ve done this month, along with the support of Quu, had significant impact. Our goal was to start learning, and we’re pleased to report that per Nielsen data, raw meters increased minute by minute nearly 11%. These results are encouraging.”

Scott believes radio stations and digital creators should use Visual Quus as programming tools in addition to revenue opportunities. He adds, using Quu for content is only limited by a programmer’s imagination.

“Quu provides a new and exciting way for programmers to engage audiences in the car–the #1 location to consume radio. It’s all about deepening the relationship and connectivity with our listeners. Quus grab attention with in-dash information front and center while music is playing. Artist milestones, listener birthdays, and local emergency information are all simple to execute.”