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WCSX ‘Watch & Win’ Giveaway Drives TSL

Feb 13, 2024 | Studies

Detroit’s Classic Rock station had a rating increase by using Visual Quus with its Classic Rock Concert Blitz Watch & Win promotion in October 2023. 

IMPACT:  Using Quus associated with a contest indicates an almost 11% increase in raw meters minute by minute, according to Nielsen data.

94.7 WCSX enjoyed a ratings bump in the 2023 Fall Quarterly ratings by taking a fresh approach to ticket giveaways. Scott Jameson, Vice President National Content & Director of Programming at Beasley Media Group, used in-dash Visual Quus to inspire and engage listeners to win tickets to the best Classic Rock shows in Detroit throughout October.

Tickets were given away to see an impressive slate of artists, including Queen and Adam Lambert, Eagles, Sammy Hagar, KISS, Bret Michaels, and Stevie Nicks.

Here’s how it worked:

  • Quus were displayed with the times WCSX gave away tickets.
  • Times appeared 4x a day 90 minutes before a song from the artist played.
  • The song triggered the contesting call to action.

Key takeaways:

  • Integrating Quus led to ratings success.
  • Valuable Quus increased listener engagement.
  • The promotion caused internal excitement.

While thousands of radio stations drive new revenue with AdSync and sponsorship Quus, Scott believes Quus can drive ratings, too.

“This is the first time we’ve used the vehicle dashboard as a TSL tactic. I have no doubt the contesting we’ve done this month, along with the support of Quu, had significant impact. Our goal was to start learning, and we’re pleased to report that per Nielsen data, raw meters increased minute by minute nearly 11%. These results are encouraging.”

Scott believes radio stations and digital creators should use Visual Quus as programming tools in addition to revenue opportunities. He adds, using Quu for content is only limited by a programmer’s imagination.

“Quu provides a new and exciting way for programmers to engage audiences in the car–the #1 location to consume radio. It’s all about deepening the relationship and connectivity with our listeners. Quus grab attention with in-dash information front and center while music is playing. Artist milestones, listener birthdays, and local emergency information are all simple to execute.”
Scott Jameson Headshot

Scott Jameson, Vice President National Content & Director of Programming at Beasley Media Group

The Aerosmith Watch and Win Pilot

The Classic Rock Concert Blitz wasn’t the first time WCSX used Quus for a ticket giveaway. Scott piloted the concept for Aerosmith’s final show in Detroit. Blending creative, strategic, and tactical thinking, Scott teamed with Beasley Detroit’s graphic designer Doug Warner and Quu’s Ben Husmann, creating a custom campaign using approved images from iconic Detroit rock photographer Ken Settle.

On-air and online promos directed listeners to watch their dash for the exact time to call and win, with text displayed alongside unique photos of the band.

  • On-air and online promos instructed listeners to ‘watch & win.’
  • Special photography added audience engagement.
  • Text and images appeared based on the listener’s vehicle display (RDS and HD).
Aerosmith Promotion Animation

Photography: Ken Settle

Rocktober promo on web
Learn more about how the Aerosmith contest strategy worked on Jacobs Media blog.

Following the success of its Aerosmith Watch & Win promotion, WCSX decided to go all in on this programming strategy.

Scott’s Watch & Win Playbook

WCSX promoted these giveaways on-air, its website, and social channels.

LINER COPY: October is “Classic Rocktober” on 94.7 WCSX and we’re giving away FREE Eagles tickets for their farewell performance in the Motor City October 13th at Little Caesars Arena. Listen throughout the day and watch your vehicle dashboard for times to call in to win. 248-398-9279, 248-398-WCSX.

Stevie Nicks Promotion Animation
Rocktober social posts

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