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Quu Unveils The 2025 In-Vehicle Visuals Report

Apr 1, 2025 | Press Release

In its Second Year, the Report Provides Fresh Data and Insights on Radio’s Standing in America’s Top-Selling New Vehicles

Washington D.C. — 4/1/25 Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, has released its 2025 In-Vehicle Visuals Report. Now in its second year, the report offers an updated view of radio’s place in the top 100 best-selling vehicles in the U.S.

Quu’s 2025 In-Vehicle Visuals Report includes:

  • A database with vehicle data
  • Expanded vehicle analysis
  • Updated scorecard of dashboard features
  • Six key findings with actionable recommendations

Radio industry experts Fred Jacobs (President, Jacobs Media), Paul Jacobs (VP/GM, Jacobs Media), Joe D’Angelo (SVP, Global Broadcast Radio, Xperi Inc.), and Mike McVay (President, McVay Media Consulting) contributed analysis and commentary in the report. All four will join Quu CEO Steve Newberry to discuss the findings in a free webinar on April 2 at 3p ET. Register here.

Access to the Data
The data on all the models surveyed is available at QuuReport.com. Search and sort the findings, see dashboard photos, and click any row for details.

Quu’s 2025 Dashboard Scoreboard
The dashboard scoreboard is a snapshot of how common each feature is in the dashboard of the top 100 best-selling new models in the U.S. The scoreboard is updated annually to track radio’s standing and progress.

The Six Key Findings

  • Most new models default to the last audio source played.
  • AM/FM radio is still ubiquitous but harder to find and use in vehicles.
  • The digital dashboard is packed with more audio choices. 
  • Detroit is doubling down on built-in streaming apps.
  • Two out of three new models are HD-equipped.  
  • All new vehicles can display text. More than half can show images.

Audio-Forward vs. Radio-Forward
The report reveals that 74% of the models surveyed are audio-forward, which means the operating system (OS) has an audio/media button that generally defaults to the audio source last played. 26% of new models are radio-forward, the OS opens to a radio screen at startup or has a dedicated radio button that always leads to radio.

“AM/FM radio’s focus on earning the last touch is really important. By looking good and delivering the compelling local content only radio can provide, we can strengthen our position in the dashboard and the lives of listeners,” said Steve Newberry, CEO of Quu. “There are more choices than ever, but radio has spent over a century building deep relationships in our communities. This year’s report highlights new opportunities to build on that legacy with creative strategies that keep us relevant, visible, and valued.”

Methodology
The 2025 report follows the methodology as the 2024 report, using the same analyst, time period, and sales data source GoodCarBadCar

Data was collected by an independent contractor tasked with auditing in-dash systems. Quu engaged broadcast radio researcher Doug Hyde to analyze the data. Doug identified the report’s six key findings and provided insights into their impact on the radio industry.

About the Webinar
Anyone in radio broadcasting is encouraged to attend. You will learn the actual state of in-car entertainment and visuals, how radio fits into the modern vehicle dashboard, and practical advice to stay dominant in dashboards. The webinar will also cover how broadcasters can enhance their in-dash presence, improve listener engagement, and drive new revenue with visual content.

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About Quu
Quu’s patented technology empowers radio stations to schedule and publish dynamic programming and sales messages on screens. Visual Quus like text, logos, and images engage listeners and generate immediate incremental revenue. With over eight billion Quus delivered annually, Quu is redefining how we see radio. Visit myquu.net to find out what Quu can do for you.

Media Contact
Suzy Schultz – [email protected] 

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