Ads for lawyers are everywhere.
Kantar reports $1.2B was spent on legal service ads on TV through November 2022.You see ads for lawyers on TV or pass by their billboards on the highway. Now, it is time for radio to get a bigger share of this key revenue category with the power of vehicle dashboard displays from Quu.
There is a reason why lawyers invest in aggressive marketing.People choose a lawyer based on expertise, recommendation, or cost. Attorneys want to beat their competition and attract clients who need help or are unaware of their rights.
Source: $1.2B from Kantar 11/22; Thomson Reuters Consumer Legal Needs Survey, 2021
A Thomson Reuters survey found:
Lawyers are a hot category for Visual Quus.
Radio stations offering Quus are upselling and attracting law firms.Law firms all over the country are adding Quus to radio campaigns. It’s a perfect fit — lawyers want to be visible and top of mind, which makes radio an ideal addition to their marketing mix. Adding Quus gives radio campaigns a dramatic boost. A Nielsen study found a 63% increase in awareness when a radio ad has a visual.
- Quus dramatically increase recall
- Messages are timely and personal
- Helps establish the lawyer’s image
Source: 88% from Scarborough USA+ 2020 Release 1 Total (Jan 2019 – May 2020); 63% from Nielsen campaign effect study, Q3 2016
Thought-starters for local radio sellers
Build brand awareness for legal practices and attorneys by offering Sponsorship and AdSync Quus in vehicle dashboards.
Personal injury attorneys
Radio is important for personal injury attorneys. Adults 18+ who have used an attorney to collect damages in the past two years are 92% more likely to spend more time with radio each day.
Divorce attorneysThe U.S. market size for family law & divorce attorneys is $11.2B in 2023.
Quu helps you position law advertisers as trusted, local experts on legal issues.
Legal protection plansAdults with legal business service influence are 62% more likely to spend more time with radio each day than with any other traditional media.
Source: The Media Audit, 62 Market Aggregate 2020, Total Adult 18+ sample 65,503