The FM Radio Data System has been around for 45 years, but internationally finalized in 2000. Despite being a worldwide standard, radio manufacturers and broadcasters have implemented the standard in different ways, resulting in rather inconsistent information displays for consumers. One leading company fixing this problem is Quu. Joe Marshall is the Technical Success Manager for Quu, and focused on helping FM broadcasters get consistent and compelling data and graphical displays on every FM and HD radio on the road.
How Broadcasters Are Monetizing In-Car Listening Data
Read the original article on Inside Radio » Heat maps showing the location of vehicles tuned to a radio station may be the sexiest tool in an ad seller’s toolbox. During a RadioWeek 26 discussion, panelists explored new monetization opportunities for broadcasters...