NAB Show 2025 to Feature Live Demonstrations of Seamless Visual Radio Implementation
Hackett’s Cove, NS, and Washington D.C., March 25, 2025 — Nautel, a leader in broadcast transmission technology, and Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, have joined forces to simplify visual radio implementation for broadcasters.
At NAB 2025, attendees will witness the first integrated Visual Radio Air Chain. It combines Nautel’s cutting-edge software-based air chain with Quu’s industry-leading ad and programming content management system, which comes with the Rapid technology base platform at no additional cost. This powerful integration allows radio broadcasters to effortlessly synchronize on-screen visuals with their audio content, enhancing listener engagement and unlocking new revenue opportunities.
The Visual Radio Air Chain extends Nautel’s award winning software-based approach for HD Radio even further by integrating Quu and Rapid functionality directly into the transmitter with integrations that tie in studio automation. The result is a seamless software-based air chain implementation that extends from content playout through visual metadata, audio processing, HD coding and synchronization to achieve Nautel’s promise of “Just Add Audio” simplicity.
Live Demo at NAB Show
Nautel and Quu | Rapid will host a live demonstration at the Nautel booth (W2809) on the NAB show floor, where broadcasters can experience seamless visual radio deployment in action. This hands-on demo will showcase real-time implementation of station logos, album art, advertiser graphics, and metadata synchronization, offering an interactive look at how radio stations can “own the dashboard” in today’s competitive in-car audio space.
The NAB demo is supported by contributions from WideOrbit and Radio.Cloud, whose technologies further enhance the integration and automation of visual metadata across the broadcast ecosystem.
Broadcasters interested in implementing visual radio at their stations can attend a special tutorial, to be held Sunday, April 6 from 1:15 – 2:00 PM at the Flamingo Hotel. Presenters will offer a step-by-step guide to deploying visual radio, addressing technical, operational, and revenue-driven best practices. The session, to be held in the Flamingo’s 3rd floor Scenic/Twilight ballrooms, follows the annual Radio Technology Forum which runs from 8:30 – 12. To register, visit nautel.com/nab/nug-registration/.
Exclusive Industry Reception
To celebrate this milestone, Xperi, Quu, and Nautel will co-host a special industry reception at the Nautel booth on Monday, April 7, at 4 PM, offering a networking opportunity for broadcasters to discuss the future of metadata-driven radio experiences.
“Radio broadcasters have a unique opportunity to enhance their presence in the modern car dashboard, and Nautel is committed to making it easier than ever to implement visual metadata,” said Philipp Schmid, CTO of Nautel. “Our collaboration with Quu ensures that every station, whether AM or FM, can deliver an engaging visual experience that strengthens listener loyalty and advertiser value.”
“The Visual Radio Air Chain is about keeping broadcasters competitive in today’s digital world,” said Steve Newberry, CEO of Quu. “By working with Nautel and our industry partners, we’re empowering stations with easy to use solutions to create captivating, revenue-generating dashboard experiences that drive audience engagement.”
For more information, visit nautel.com or myquu.net.
About Nautel
Nautel is the world’s largest manufacturer of AM and FM radio broadcast transmitters with key contributions in the field of digital broadcasting. Focused on making transmission worry-free for users worldwide, Nautel transmitters employ advanced control, monitoring, and instrumentation tools which simplify management of transmitter sites, both locally and remotely via web access. More than 20,000 Nautel transmitters have been deployed in over 177 countries since 1970. For more information visit www.nautel.com.
About Quu
Quu’s patented technology empowers radio stations to schedule and publish dynamic programming and sales messages on screens. Visual Quus like text, logos, and images engage listeners and generate immediate incremental revenue. With over eight billion Quus delivered annually, Quu is redefining how we see radio. Visit myquu.net to find out what Quu can do for you.
Media contacts:
John Whyte – Nautel
Head of Marketing and Product Strategy
+1 902-823-5174
John.Whyte@nautel.com
Suzy Schultz – Quu
Head of Marketing
Suzy@CreativePrism.com