400 Cumulus Stations Will Use Quu’s Enterprise Platform to Enhance Listener Experiences and Drive Revenue
ATLANTA, GA — February 26, 2025 — Cumulus Media (NASDAQ: CMLS) is expanding its ability to help advertisers connect with consumers on the go by enhancing in-car visual branding opportunities across its 400 U.S. stations. With cutting-edge in-dash messaging technology by Quu, Cumulus advertisers now have an even more effective way to reinforce brand identity and drive action while audiences are tuned in.
Cumulus stations will leverage Quu’s content management system, 24/7 dashboard display monitor, Xperi’s Rapid technology and DTS AutoStage, and more, to enhance in-car listening experiences and help drive ratings and revenue. Some markets will also offer Quu’s patented Content Partnership sponsorship, bringing fresh opportunities for advertisers.
“Visual content solutions generate sustainable revenue growth and significantly enhance in-car engagement, where listeners spend the most time with our stations,” said Dave Milner, President, Operations, Cumulus Media. “This expansion underscores Cumulus’s commitment to delivering premium content and sales experiences that meet the evolving needs of our audience and clients.”
“Quu is thrilled to empower hundreds of Cumulus radio stations across the country with Visual Quus to reinforce their brand identity, boost TSL, and make more money,” said Steve Newberry, CEO of Quu. “We look forward to the transformative results this partnership will bring.”
Advertisers looking to maximize their reach with Cumulus Media’s in-car branding solutions can contact their local Cumulus Media marketing expert via www.CumulusMedia.com.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Media contacts:
Cumulus Media: Lisa Dollinger, Dollinger Strategic Communication, 512.633.4084, lisa@dollcomm.com