Content Partnership
A breakthrough in radio advertising
Content Partnership
We’re taking radio ads to a new level of engagement with Quu’s innovative Content Partnership.
Opportunity to generate new, long-term revenue
Quu’s groundbreaking new Content Partnership delivers huge reach and listener engagement. For the first time ever, advertiser messages can appear thousands of times on dashboards during station programming. This unique sponsorship has never been available – until now.
The ultimate branding tool for advertisers
Limited number available per station!
2000
minutes of display
time on screen
Join the growing list of companies making money with the Content Partnership
“I’m happy to say we are already making money with Quu’s Content Partnership product. Quu’s technology enhances listening and adds a new viewing experience for our stations. The Quu team has been excellent to work with too. I’m very pleased with how easy it’s been to set up and sell Quu.”
Tony Renda Sr., CEO Renda Broadcasting
Kelly Trask, Owner, 92.7 WXKU
“The Content Partnership is a perfect way to add incremental revenue. This premium inventory is executed seamlessly. The placement of client messages in our most coveted programming, the music, made this one of the most desirable sponsorships available to our advertisers. We sold out before we went live. Even better, there is a waiting list!”
AJ Lurie, Vice President / Market Manager, Beasley Media Group
“The week we launched Quu Advertiser, we were in the middle of a major blizzard. That didn’t stop our team from selling five Content Partnerships right out of the gate – adding $90K a year in new revenue! The Quu team has been great, and we continue to add new dollars with their innovative and engaging products.”
Nancy Odney, COO, Radio FM Fargo
“I am happy to report that we sold out 90% of our Content Partnerships, almost immediately upon launching at the start of 2023! We are currently at 350% of the previous year’s RDS non-spot revenue, with one station position still available to sell, which we expect to close in the next few weeks.”
Scott Springer, General Sales Manager, Audacy
Unmatched, positive listener experience
The Content Partnership appears during talk or, for music stations, in every other song.
How it works
During music or talk programming, station content displays on screen for 90 seconds to ensure a positive listener experience.
Then the advertiser’s visual message appears without interrupting the audio content.
After 30 seconds, the station content display returns.
Premium ad opportunity
Interested in the game-changing Content Partnership?
Let’s talk about what Quu can do for you.
What’s new
Industry Veteran Alan Jurison Joins Quu to Lead Innovation and Special Projects
Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, is excited to announce that Alan Jurison has joined the company to focus on special projects and innovation. Reporting to Joe Marshall, Quu’s Senior Director of Technical Services, Alan will spearhead initiatives to enhance radio broadcasts with dynamic visual programming and sales messaging.
Quu Refines Its Visual Message Offerings
Read the original article by Paul McLane at Radio World » Content Partnership extends the benefits of sponsored metadata Quu provides software and services that allow stations to publish dynamic visual programming and sales messages on vehicle dashboards. Ad content...
Webinar On Demand: Technologies Shaping Radio’s Future
Radio Ink’s exclusive webinar, “Today’s Technologies Redefining the Radio Business, User Experience, and Securing Tomorrow’s Opportunities,” is now available on demand. Originally aired on October 28, 2024, Xperi SVP of Broadcast Radio and Digital Audio Joe D’Angelo...