Through a new partnership, 39 Pattison Media radio stations will display programming and advertiser content on vehicle dashboards and online audio streams.
Pattison Media Adds Quu’s Visual Radio Technology
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What’s new
Media
AM/FM Radio Boosts Or Replaces Outdoor Ads, With Help From In-Car Visuals.
There’s good news for advertisers having to deal with the limited availability of highway billboards: AM/FM radio can reach the same consumers with in-car display ads showing the same content, while driving lifts in awareness, consideration and action.
Turning Dashboard Visibility Into Real Radio Revenue
For years, radio’s use of metadata—from RDS to HD—has been more theoretical than transformational. But according to Quu CEO Steve Newberry, that era is ending.